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中國商務文化 版權信息
- ISBN：9787566120120
- 條形碼：9787566120120 ; 978-7-5661-2012-0
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
中國商務文化 內容簡介
《中國商務文化（英文版）》分為兩部分，共有11個章節。**部分包含中國人文地理歷史、政治經濟法律、傳統民俗民風和中國人性格特點概述四個方面內容；第二部分則更加側重于中國商務文化的介紹，主要包括中國的酒文化、管理文化、商務會議、商務談判策略、電子商務和萬眾創新等方面內容。 《中國商務文化（英文版）》是以來華留學生及來華從事商業活動的外籍人士為對象編寫的一部教材，除了供對外商務文化課程作教材之用外，還可供對中國商務文化感興趣的其他外國人士閱讀。
中國商務文化 目錄
Unit 1 Brief Survey of Chinese Geography and History
1．1 Physical Geography
1．2 Main Cities
1．3 Population
1．4 Ancient China
1．5 China Today
References
Exercises
Unit 2 Chinese Political，Economic and Legal Systems
2．1 The National People' s Congress of the People' s Republic
2．2 Multiparty Cooperation and Political Consultation under the Leadership of the CPC
2．3 Regional Autonomy for Ethnic Minorities
2．4 Basic Economic System
2．5 Legal System
References
Exercises
Unit 3 Religions， Customs and Traditions of China
3．1 Chinese Religions
3．2 Chinese Languages
3．3 Chinese Foods Culture
3．4 Major Chinese Festivals and Customs
References
Exercises
Unit 4 Chinese Personality and Characteristics
4．1 Importance of “Face”
4．2 Shyness， Embarrassment and Modesty
4．3 Formality， Punctuality and Apologizing
4．4 Indirectness and Uncertainty
4．5 Endurance， Diligence and Complaining
4．6 Risk，Success and Competition
4．7 Stress and Worries
4．8 Cohesion
4．9 Tolerance
4．10 Diversification
References
Exercises
Unit 5 Chinese Drinking Culture
5．1 Chinese Liquor
5．2 Importance of Drinking
5．3 Chinese Table Manners
5．4 Chinese Drinking Etiquette
References
Exercises
Unit 6 Management Culture of China
6．1 Collectivism of Chinese
6．2 Individualism of Chinese
6．3 Humanized Culture
6．4 Flexibility
6．5 Equality
References
Exercises
Unit 7 Business Meetings Strategies with Chinese Partners
7．1 Respect
7．2 Business Cards
7．3 Handshaking
7．4 Patience
7．5 Gifts
7．6 Manners and Etiquette
References
Exercises
Unit 8 Business Negotiation Strategies
8．1 Style
8．2 Chinese Negotiation Features
8．3 Negotiation Strategies with Chinese Partners
8．4 The Basic Principles of International Business Negotiations
References
Exercises
Unit 9 How to Do Business in China
9．1 General Introduction on Chinese Economy
9．2 Investment Climate of China
9．3 Meeting Strategies
References
Exercises
Unit 10 An Introduction to China's E-Commerce
10．1 A Brief Introduction to China' s E-Commerce
10．2 Major China's E-Commerce Giants
10．3 The Reasons Why China's E-Commerce Develops Fast
10．4 Cross-Border E-Commerce in China
10．5 E-Commerce Development and Logistics Development in China
References
Exercises
Unit 11 Entrepreneurial Innovation
11．1 Relevant Chinese Policies Regarding Entrepreneurial Innovation
11．2 Major Entrepreneurial Innovation Platforms
11．3 Major Entrepreneurial Innovation Competitions
11．4 College Students Innovation and Entrepreneurship Training Program
References
Exercises
Answers
1．1 Physical Geography
1．2 Main Cities
1．3 Population
1．4 Ancient China
1．5 China Today
References
Exercises
Unit 2 Chinese Political，Economic and Legal Systems
2．1 The National People' s Congress of the People' s Republic
2．2 Multiparty Cooperation and Political Consultation under the Leadership of the CPC
2．3 Regional Autonomy for Ethnic Minorities
2．4 Basic Economic System
2．5 Legal System
References
Exercises
Unit 3 Religions， Customs and Traditions of China
3．1 Chinese Religions
3．2 Chinese Languages
3．3 Chinese Foods Culture
3．4 Major Chinese Festivals and Customs
References
Exercises
Unit 4 Chinese Personality and Characteristics
4．1 Importance of “Face”
4．2 Shyness， Embarrassment and Modesty
4．3 Formality， Punctuality and Apologizing
4．4 Indirectness and Uncertainty
4．5 Endurance， Diligence and Complaining
4．6 Risk，Success and Competition
4．7 Stress and Worries
4．8 Cohesion
4．9 Tolerance
4．10 Diversification
References
Exercises
Unit 5 Chinese Drinking Culture
5．1 Chinese Liquor
5．2 Importance of Drinking
5．3 Chinese Table Manners
5．4 Chinese Drinking Etiquette
References
Exercises
Unit 6 Management Culture of China
6．1 Collectivism of Chinese
6．2 Individualism of Chinese
6．3 Humanized Culture
6．4 Flexibility
6．5 Equality
References
Exercises
Unit 7 Business Meetings Strategies with Chinese Partners
7．1 Respect
7．2 Business Cards
7．3 Handshaking
7．4 Patience
7．5 Gifts
7．6 Manners and Etiquette
References
Exercises
Unit 8 Business Negotiation Strategies
8．1 Style
8．2 Chinese Negotiation Features
8．3 Negotiation Strategies with Chinese Partners
8．4 The Basic Principles of International Business Negotiations
References
Exercises
Unit 9 How to Do Business in China
9．1 General Introduction on Chinese Economy
9．2 Investment Climate of China
9．3 Meeting Strategies
References
Exercises
Unit 10 An Introduction to China's E-Commerce
10．1 A Brief Introduction to China' s E-Commerce
10．2 Major China's E-Commerce Giants
10．3 The Reasons Why China's E-Commerce Develops Fast
10．4 Cross-Border E-Commerce in China
10．5 E-Commerce Development and Logistics Development in China
References
Exercises
Unit 11 Entrepreneurial Innovation
11．1 Relevant Chinese Policies Regarding Entrepreneurial Innovation
11．2 Major Entrepreneurial Innovation Platforms
11．3 Major Entrepreneurial Innovation Competitions
11．4 College Students Innovation and Entrepreneurship Training Program
References
Exercises
Answers
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