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清華管理學系列英文版教材創業管理:成功創辦新企業(第5版.全球版)/[美]布魯斯.巴林杰 版權信息
- ISBN：9787302498780
- 條形碼：9787302498780 ; 978-7-302-49878-0
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
清華管理學系列英文版教材創業管理:成功創辦新企業(第5版.全球版)/[美]布魯斯.巴林杰 本書特色
本書是原汁原味的英文版教材，*限度保留了原書的精華。本書以機會開發和實施為主線，緊扣機會與富有創業精神的個體之間結合的本質，按創業過程逐步展開論述，從新企業創意產生、可行性分析、產業分析，到整合開發機會所需的資源（團隊、融資等），再到創建企業、管理成長等，準確識別了創業每個環節中可能遇到的關鍵問題并分析成因，進而根據實踐經驗提出切實可行的解決措施。 本書通過案例和提出問題啟發讀者思考，摒棄了傳統教材理論化闡述過多的弊端，促使讀者主動探索未知領域內的現實問題。本書闡述清晰、分析透徹、內容豐富，不僅提供了許多實用的工具和分析方法，還提出了諸多中肯的建議，揭示了許多認識謬誤。 本書適合普通高等院校經濟管理類學生作為教材選用，也可供廣大創業者參閱。
清華管理學系列英文版教材創業管理:成功創辦新企業(第5版.全球版)/[美]布魯斯.巴林杰 內容簡介
本書是原汁原味的英文版教材，優選限度保留了原書的精華。本書以機會開發和實施為主線，緊扣機會與富有創業精神的個體之間結合的本質，按創業過程逐步展開論述，從新企業創意產生、可行性分析、產業分析，到整合開發機會所需的資源（團隊、融資等），再到創建企業、管理成長等，準確識別了創業每個環節中可能遇到的關鍵問題并分析成因，進而根據實踐經驗提出切實可行的解決措施。 本書通過案例和提出問題啟發讀者思考，摒棄了傳統教材理論化闡述過多的弊端，促使讀者主動探索未知領域內的現實問題。本書闡述清晰、分析透徹、內容豐富，不僅提供了許多實用的工具和分析方法，還提出了諸多中肯的建議，揭示了許多認識謬誤。 本書適合普通高等院校經濟管理類學生作為教材選用，也可供廣大創業者參閱。
清華管理學系列英文版教材創業管理:成功創辦新企業(第5版.全球版)/[美]布魯斯.巴林杰 目錄
前言·························································································································· 13
**部分 決定成為創業者························································································ 23
第1章 創業導讀····································································································· 25
第二部分 開發成功的商業創意················································································ 61
第2章 識別機會，產生創意··················································································· 63
第3章 可行性分析································································································· 97
第4章 開發有效的商業模式·················································································· 133
第5章 產業和競爭對手分析·················································································· 171
第6章 撰寫商業計劃···························································································· 203
第三部分 將創意轉化為新創企業·········································································· 239
第7章 構建合理的倫理與法律基礎······································································· 241
第8章 評估新創企業的財務實力與生存能力························································· 281
第9章 組建新創企業團隊····················································································· 317
第10章 獲得融資································································································· 349
第四部分 管理并使新創企業成長·········································································· 385
第11章 特殊的營銷問題······················································································· 387
第12章 重要的知識產權······················································································· 425
第13章 評估成長面臨的挑戰并做好準備······························································ 463
第14章 企業成長戰略·························································································· 495
第15章 特許經營································································································· 529
術語表···················································································································· 570
人名索引················································································································· 580
公司索引················································································································· 582
主題索引················································································································· 586
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清華管理學系列英文版教材創業管理:成功創辦新企業(第5版.全球版)/[美]布魯斯.巴林杰 作者簡介
布魯斯•巴林格（Bruce R.Barringer）俄克拉何馬州立大學約翰尼•普波講席教授。他是密蘇里大學博士，并在艾奧瓦州立大學取得MBA學位。他的研究興趣包括可行性分析、企業成長、公司創業以及組織間關系對商業組織影響等。 杜安•愛爾蘭（R. Duane Ireland） 得州農工大學梅斯商學院福曼與魯比•班尼特講席教授。在此之前，他曾執教于里士滿大學、貝勒大學和俄克拉何馬州立大學。他的研究興趣有戰略聯盟、組織資源的有效管理、公司創業和戰略型創業。
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