掃一掃
關注中圖網
官方微博
本類五星書更多>
-
>
以利為利:財政關系與地方政府行為
-
>
立足飯碗 藏糧于地——基于中國人均耕地警戒值的耕地保護視角
-
>
營銷管理
-
>
茶葉里的全球貿易史(精裝)
-
>
近代華商股票市場制度與實踐(1872—1937)
-
>
麥肯錫圖表工作法
-
>
海龜交易法則
買過本商品的人還買了
S新編國際商務管理概論;英文版 版權信息
- ISBN：9787566318947
- 條形碼：9787566318947 ; 978-7-5663-1894-7
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
S新編國際商務管理概論;英文版 內容簡介
本書是在我國國家教委大力倡導和提倡“全英”或“雙語”講授專業課程的大背景下，認真編寫而成的。本書選題多樣化、內容豐富，基本涵蓋了國際商務管理的主要理論或領域，例如，企業戰略管理理論、營銷管理理論、人力資源管理理論、生產和經營管理理論、財務管理理論等。全書共分為29個章節，也即29個課題。每一個課題后面大都編有一個小的案例，供同學們或學習者將理論與實際更緊密結合起來，提高學習的興趣和實用性。另外，每一章節都附有一些關鍵術語的漢語注釋，以方便老師們和學習者自學時參考之用。
S新編國際商務管理概論;英文版 目錄
Preface
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
展開全部
書友推薦
- >
山海經
- >
苦雨齋序跋文-周作人自編集
- >
經典常談
- >
朝聞道
- >
二體千字文
- >
月亮虎
- >
自卑與超越
- >
我與地壇
本類暢銷
