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許淵沖譯唐詩三百首:漢文·英語
酒店英語 版權(quán)信息
- ISBN：9787310039692
- 條形碼：9787310039692 ; 978-7-310-03969-2
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
酒店英語 本書特色
王琳等編著的《酒店英語》根據(jù)目前大學(xué)生的實際英語水平和專業(yè)需要，從飯店業(yè)管理涉及的各個方面出發(fā)，以飯店組織管理、餐飲業(yè)、住宿業(yè)、市場營銷管理、財務(wù)信息管理、人力資源開發(fā)策略、飯店危機管理和飯店發(fā)展前景八大模塊為主題，共計十六個單元。每個單元包括“閱讀”、“模擬寫作”和“幽默小故事”三部分。**部分為“閱讀”，包括兩篇文章，內(nèi)容編排結(jié)合理論與實際案例。**篇文章側(cè)重飯店管理知識和前沿管理理論的介紹，適于深度閱讀；第二篇文章為相同主題的擴充，適于快速閱讀或補充閱讀。每篇文章前面安排有熱身練習(xí)，以激發(fā)學(xué)生的閱讀興趣和相關(guān)知識；后面安排閱讀理解練習(xí)，以綜合鞏固學(xué)生的飯店管理知識，旨在從理論和實踐兩方面提供飯店管理專業(yè)知識的同時，提高學(xué)生的英語閱讀和翻譯能力。第二部分為“模擬寫作”，旨在培養(yǎng)學(xué)生參照范例擬寫和翻譯與飯店業(yè)相關(guān)的英語應(yīng)用文的能力；第三部分為“幽默小故事”，旨在營造輕松的學(xué)習(xí)氛圍，培養(yǎng)學(xué)生的幽默感。
酒店英語 內(nèi)容簡介
《高等院校旅游管理專業(yè)系列教材：酒店英語》根據(jù)目前大學(xué)生的實際英語水平和專業(yè)需要,從飯店業(yè)管理涉及的各個方面出發(fā),以飯店組織管理、餐飲業(yè)、住宿業(yè)、市場營銷管理、財務(wù)信息管理、人力資源開發(fā)策略、飯店危機管理和飯店發(fā)展前景八大模塊為主題,共計十六個單元。每個單元包括“閱讀”、“模擬寫作”和“幽默小故事”三部分。
酒店英語 目錄
Module 1 Hotel Management Unit 1 Part Ⅰ Reading Text A What is Leadehip? Text B A Literature Review of Job Competency Modeling in the Hospitality Industry Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 2 Part Ⅰ Reading Text A Ethics of the Leadehip Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A. Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 2 Room Operatio Unit 3 Part Ⅰ Reading Text A The Electrifying Job of the Front Office Manager Text B Registration Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 4 Part Ⅰ Reading Text A Main Hotel Reservation Methods Text B Case Study: the Power of Information Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 3 Housekeeping, Engineering and Security Unit 5 Part Ⅰ Reading Text A Housekeeping, Engineering and Security Operatio: An Introduction (I) Text B Howard Johon Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 6 Part Ⅰ Reading Text A Housekeeping, Engineering and Security Operatio: An Introduction (II) Text B Hotels as Terrorist Targets Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 4 Food and Beverage Division Unit 7 Part Ⅰ Reading Text A Mission and Goals in Food and Beverage Operation Management Text B As I See It: Hotel Director of Food and Beverage Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 8 Part Ⅰ Reading Text A Strategic Alliances between Hotels and Restaurants Text B Bristol and Good Eats Grill Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 5 Marketing Management Unit 9 Part Ⅰ Reading Text A Building Market Leadehip: Marketing as Process Text B Hotel Sales Organization and Operatio Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 10 Part Ⅰ Reading Text A The Value Concept and Relatiohip Marketing Text B Alternatives for Creating Value Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 6 Human Resource Management Unit 11 Part Ⅰ Reading Text A What is Turnover, and why should we be concerned? Text B Building a Family Legacy: The Marriott Story Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 12 Part Ⅰ Reading Text A Human Capital Intangibles Text B Hilton Hotels Corporate Profile Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 7 Financial Control and Management Unit 13 Part Ⅰ Reading Text A Budgeting and Forecasting: Current Practice in the Lodging Industry Text B As I See it: the Hotel Controller Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 14 Part Ⅰ Reading Text A Control of Cash and Credit Text B Ethics in Financial Management Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryModule 8 Future of the Hotel Industry Unit 15 Part Ⅰ Reading Text A The Emergence of Peonalized Service Spectrums Text B The Strategic Role of Human Resource Development in Organizational Crisis Management Part Ⅱ Simulated Writing Part Ⅲ A Humorous Story Unit 16 Part Ⅰ Reading Text A Analyzing Service Quality in the Hospitality Industry Text B Mapping a Path to 2020 Part Ⅱ Simulated Writing Part Ⅲ A Humorous StoryKey to ExercisesReferences
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