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商務(wù)英語(yǔ)教程:第一冊(cè) 版權(quán)信息
- ISBN：9787566802088
- 條形碼：9787566802088 ; 978-7-5668-0208-8
- 裝幀：一般純質(zhì)紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>
商務(wù)英語(yǔ)教程:第一冊(cè) 本書特色
目前，我國(guó)高職教育提出了以“工學(xué)結(jié)合，項(xiàng)目為中心，案例驅(qū)動(dòng)教學(xué)，邊講邊練”為核心的理念。我國(guó)高職高專教育的培養(yǎng)目標(biāo)是以能力培養(yǎng)和技術(shù)應(yīng)用為本位，其基礎(chǔ)理論教學(xué)以應(yīng)用為目的、夠用為尺度、就業(yè)為導(dǎo)向。要體現(xiàn)應(yīng)用性和適用性，要符合高職高專教育的特點(diǎn)，要既能滿足學(xué)科教學(xué)的需求，又能滿足崗位職業(yè)資格教育“雙證書”(畢業(yè)證和職業(yè)技能資格證書)教學(xué)的需求。陳航主編的《高職高專英語(yǔ)系列:商務(wù)英語(yǔ)教程(附光盤第1冊(cè))》便是符合相應(yīng)需求的一本教材！
商務(wù)英語(yǔ)教程:第一冊(cè) 內(nèi)容簡(jiǎn)介
本書主要內(nèi)容包括：應(yīng)聘面試、公司介紹、商務(wù)接待與差旅、公司管理、公司產(chǎn)品、商業(yè)廣告、市場(chǎng)營(yíng)銷、商務(wù)談判、零售業(yè)、客戶服務(wù)、*熱經(jīng)濟(jì)模式、合作與并購(gòu)等。
商務(wù)英語(yǔ)教程:第一冊(cè) 目錄
編寫說(shuō)明Unit 1 Interview I．Lead in：How to Ace a Job Interview II．Listening：About Interviewm．Oral-speaking：About Interview。 IV．Reading：Passage A：The Interview as a Method of Assessment Passage B：Tips of How to Prepare Your Interview V．Writing：ResumeVI．Job SkillUnit 2 CompanyI．Lead in：How to Introduce Your CompanyII．Listening：About CompanyⅢ．Oral-speaking：About CompanyIV．Reading：Passage A：Haier Group Passage B：VolkswagenmInternational Auto Group of VictoryV．Writing：Cover LetterVI．Job SkillUnit 3 Business Reception and TravelingI．Lead in：Business Reception Tips II．Listening：About Business Reception and Traveling Ⅲ．Oral．speaking：About Business Reception and Traveling IV．Reading：Passage A：Having Lunch with Buffett Passage B：Pearl of the OrientmHong KongV．Writing：Invitation LetterVI．Job Skills Unit 4 Management I．Lead in：McDonaldS 24-7 Turnaround II．Listening：About ManagementⅢ．Oral—speaking：About ManagementIV．Reading：Passage A：Training in McDonaldS Restaurants Passage B：A Hah Lesson V．Writing：Letter of Thanks and Apology VI．Job SkillsUnit 5 Products I．Lead in：To Get to Know Various Kinds of ProductsⅡ．Listening：About Products Ⅲ．Oral．speaking：About ProductsIV．Reading：Passage A：Sale of the Barbie Dream Passage B：The Economic Profit of Bandit PhonesV．Writing：Business E-mailVI．Job SkillsUnit 6 Business AdvertisingI．Lead in：How to Develop Effective AdvertisingII．Listening：About Business AdvertisingⅢ．Oral—speaking：About Business AdvertisingIV．Reading：Passage A：The Roles of Advertising Passage B：Nike--Just Do ItV．Writing：Product AdvertisementVI．Job SkillsUnit 7 Marketing I．Lead in：How to Use the Right Marketing Mix to Reach the Target CustomeII．Listening：About Marketing Ⅲ．Oral—speaking：About Marketing IV．Reading：Passage A：How to Reenergize Starbucks Passage B：Why Could Paneras Restaurants Thrive in the DownturnV．Writing：Letter of InquiryVI．Job SkillsUnit 8 NegotiationI．Lead in：Negotiation TipsII．Listening：About NegotiationⅢ．Oral-speaking：About NegotiationIV．Reading：Passage A：Selling Water for China Passage B：Negotiation Approaches and ProcessV．Writing：Memo and MinutesVI．Job SkillsUnit 9 RetailingI．Lead in：Useful Sentences for Greeting Custome II．Listening：About RetailingⅢ．Oral—speaking：About RetailingIV．Reading：Passage A：Carrefour--World Largest Food Retailer Passage B：The Power of Retail On．1ineV．Writing：Notes and MessageⅥ．Job SkillsUnit 10 Customer ServiceI．Lead in：How to Provide Good Customer ServiceII．Listening：About Customer Service Ⅲ．Oral-speaking：About Customer ServiceIV．Reading：Passage A：The Customer is Always Right Passage B：Employees are Also My GodV．Writing：Adjustment Lette VI．Job SkillsUnit 11 Cooperation and MergerI．Lead in：How to Value a BusinessII．Listening：About Cooperation and MergerⅢ．Oral—speaking：About Cooperation and MergerIV．Reading：Passage A：Microsoft&Yahoo!Finally Reach a Deal Passage B：Bank of America Acquires Merrill LynchV．Writing：FaxVI．J0b SkillUnit 12 Hottest Business ModelI．Lead in：Keys to Successful Business ModelII．Listening：About Hottest Business ModelⅢ．Oral-speaking：About Hottest Business Model
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