掃一掃
關注中圖網
官方微博
本類五星書更多>
-
>
以利為利:財政關系與地方政府行為
-
>
立足飯碗 藏糧于地——基于中國人均耕地警戒值的耕地保護視角
-
>
營銷管理
-
>
茶葉里的全球貿易史(精裝)
-
>
近代華商股票市場制度與實踐(1872—1937)
-
>
麥肯錫圖表工作法
-
>
海龜交易法則
BUSINESS ENVIRONMENT-商業環境 版權信息
- ISBN:9787566801258
- 條形碼:9787566801258 ; 978-7-5668-0125-8
- 裝幀:一般膠版紙
- 冊數:暫無
- 重量:暫無
- 所屬分類:>>
BUSINESS ENVIRONMENT-商業環境 本書特色
《商業環境》大體可分為四大模塊:模塊一主要闡述企業的目標和責任;模塊二分別介紹企業的經濟環境、社會環境及全球化對其影響;模塊三闡明企業的行為及市場環境:模塊四分析國際貿易的重要性及歐盟的發展狀況。 本書可作為高等專科學校、高等職業院校、成人高校、民辦高校的商業類、經濟類、管理類專業及相關專業的基礎教材,也可作為在職商業人員培訓及自學者的自學用書。 本書由孔韜、王荷擔任主編;陳漢平、熊嘉逸、林景良、李凱軒擔任副主編。
BUSINESS ENVIRONMENT-商業環境 內容簡介
《商業環境》大體可分為四大模塊:模塊一主要闡述企業的目標和責任;模塊二分別介紹企業的經濟環境、社會環境及全球化對其影響;模塊三闡明企業的行為及市場環境:模塊四分析國際貿易的重要性及歐盟的發展狀況。本書可作為高等專科學校、高等職業院校、成人高校、民辦高校的商業類、經濟類、管理類專業及相關專業的基礎教材,也可作為在職商業人員培訓及自學者的自學用書。
BUSINESS ENVIRONMENT-商業環境 目錄
MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION
TASK 1 IDENTIFY THE MISSION, VALUES AND KEY OBJECTIVES OF
AN ORGANIZATION
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
1.1 ORGANIZATIONAL MISSION
1.2 CORPORATE VALUES
1.3 OBJECTIVES
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 MANAGE THE RIGHT STAKEHOLDERS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
2.1 STAKEHOLDER THEORY
2.2 DEFINITION OF STAKEHOLDERS
2.3 KEY STAKEHOLDERS IN A BUSINESS
2.4 OTHER STAKEHOLDERS IN A BUSINESS
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 DISCHARGE OF BUSINESS ETHICS & SOCIAL
RESPONSIBILITY
[ OBJECTIVES]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
3.1 ETHICS IN THE WORKPLACE
3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY
3.3 AREAS OF SOCIAL RESPONSIBILITY
3.4 SUMMARY OF BUSINESS RESPONSIBILITIES
[ TASK EXPANSION ]
[ ABILITY TRAINING]
MODULE 2 ECONOMIC, SOCIAL AND GLOBAL
ENVIRONMENT
TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND
RESOURCES ALLOCATION
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
1.1 THE PURPOSE OF ECONOMIC ACTIVITIES
1.2 ECONOMIC SYSTEMS
1.3 RESOURCES ALLOCATION & ECONOMIC SYSTEM
1.4 SUMMARY OF ECONOMIC SYSTEM
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND
INDUSTRIAL POLICY
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS]
2.1 THE MAIN FUNCTION OF SOCIAL WELFARE
2.2 INDUSTRIAL POLICY
2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL
ECONOMY ON CHINA-BASED ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
3.1 MACROECONOMIC POLICY
3.2 GLOBAL ECONOMY AND CHINA
3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL
ECONOMY
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
MODULE 3 MARKET STRUCTURE
TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE
THE PRICING AND OUTPUT DECISIONS OF BUSINESSES
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
1.1MARKET STRUCTURE
1.2 PERFECT COMPETITION
1.3 MONOPOLY
1.4 MONOPOLISTIC COMPETITION
1.5 OLIGOPOLY
1.6 SUMMARY
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL
RESPONSE
[ OBJECTIVES ]
[ TASK GUIDE ]
[TASK ANALYSIS]
2.1 SUPPLY & DEMAND
2.2 PORTER'S FIVE MARKET FORCES
2.3 SUMMARY OF MARKET FORCES
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE
THE BEHAVIOR OF A SELECTED ORGANIZATION
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
3.1 BUSINESS ENVIRONMENT
3.2 ORGANIZATIONAL SWOT
3.3 STRATEGIES RESPONDED TO BUSINESS & CULTURAL ENVIRONMENT
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
MODULE 4 INTERNATIONAL TRADE AND THE WTO
DIMENSION FOR CHINA BUSINESS
TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,
ECONOMIC INTEGRATION AND GLOBAL MARKETS TO
CHINA BUSINESS ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
INTERNATIONAL TRADE, ECONOMIC INTEGRATION AND GLOBAL
MARKETS TO CHINA BUSINESS ORGANIZATION
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS
ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE 1
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON
CHINA BUSINESS ORGANIZATIONS
[ OBJECTIVES ]
[ TASK GUIDE ]
[ TASK ANALYSIS ]
ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA
BUSINESS ORGANIZATIONS
[ TASK EXPANSION ]
[ ABILITY TRAINING ]
Appendix
Reference
展開全部
書友推薦
- >
詩經-先民的歌唱
- >
有舍有得是人生
- >
姑媽的寶刀
- >
【精裝繪本】畫給孩子的中國神話
- >
唐代進士錄
- >
龍榆生:詞曲概論/大家小書
- >
中國歷史的瞬間
- >
羅庸西南聯大授課錄
本類暢銷